…she said to me.
I am a “student of marketing” to insurance adjusters. I observe vendor’s sales and marketing methods to determine what works, and why; and what doesn’t work, and why not. One thing I’ve come to learn is that just one adjuster can be responsible for a bump in annual revenue of several hundred thousand or even a million dollars.
The person who told me that is a fellow “student of marketing” and a graduate of my seminar “Soft Selling Hardened Claims Adjusters.” I respect her opinion and admire her skill in finding and building relationships.
One of the greatest challenges to every sales and marketing person is: which adjuster? Who is the “just one” adjuster that can make that kind of difference in my success?