“That adjuster gave us over a million dollars in business last year…”

…she said to me.

I am a “student of marketing” to insurance adjusters.  I observe vendor’s sales and marketing methods to determine what works, and why; and what doesn’t work, and why not.  One thing I’ve come to learn is that just one adjuster can be responsible for a bump in annual revenue of several hundred thousand or even a million dollars.

The person who told me that is a fellow “student of marketing” and a graduate of my seminar “Soft Selling Hardened Claims Adjusters.” I respect her opinion and admire her skill in finding and building relationships.

One of the greatest challenges to every sales and marketing person is: which adjuster?  Who is the “just one” adjuster that can make that kind of difference in my success?

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About 11969560

Mr. Crosa is president of Peter J. Crosa & Co. an independent adjuster and private investigation firm since 1990 handling personal and commercial lines losses in Florida and Georgia. He is : • An Associate in Claims with the Insurance Institute of America • A member of the Society of Registered Professional Adjusters • President Elect, National Association of Independent Insurance Adjusters • Fellow, International Federation of Adjusting Associations • Fellow, Claims & Litigation Management Alliance • Board of Directors, IICRC & Chair, Insurance Industry Panel • Advisory Board, American Bio-Recovery Association • Advisory Board, Investigative Engineers Association • Board of Directors, Bon Secours St. Petersburg Health System • Editorial Advisory Board: Claims Magazine, CleanFax Magazine and C & R Magazine • Certified Insurance Instructor, States of FL, GA, NC, TX, OK & more • Risk Mgmt Task Force, CPL Insurance Co. • Interviewed in A.M. Best’s Review, Claims Magazine, Claims Management Magazine, & Professional Remodeler • Professional Member, National Speakers Association • Member, Society for Corporate Compliance & Ethics • Fluent in Spanish and English

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