What is the most encouraging incident that’s come about as a result of your marketing the claims industry so far this year? If you sell services to claims adjusters, you need to think about this. When I ask that question of marketing professionals who attend my seminars, many struggle to find a clear defining incident.
They are so focused on “closing sales” that they miss some formidable milestones that happen on the way to building lasting relationships with adjusters. Relationships with adjusters are the key. Relationships make rain.
“I’ve joined a committee at my local claims association that will allow me to bond with several adjusters in my market.” “I’ve scheduled an in-service training event.”
These are solid acknowledgements that you are moving in the right direction towards your goal of becoming a resource for claims adjusters rather than just another sales rep.