Monthly Archives: March 2016

Preparedness meets Opportunity

If you promote services to agents & adjusters, it  may be natural to wish for a phone call requesting an emergency response to a fire or flood.  Some may wish for a damage causing storm.  Some may wish for a few more vehicular accidents (no one gets seriously hurt of course).  Some may wish, not for more calamity, but for a greater share of the calamities that inevitably occur.

 

Then there is the idea that you can’t sit and wait for business, you’ve got to go get your share.  You’ve got to make your opportunities happen.  And when they do, you’ve got to be prepared.

 

I once interviewed Andie MacDowell, the actress, for an article in the Asheville Citizen-Times.  I was extremely impressed when she recounted how hard she’d worked over a considerable number of years to bring about her “so-called” overnight success in modeling and films.

 

If she could tell you how to be a successful vendor to agents & adjusters it would sound like this.  “If you have to learn more about insurance terms & policies, do it!  If you have to meet adjusters or property owners after hours, do it!  If you have to learn new software programs, do it!  If you can become certified in your profession, do it!  Do whatever it takes to be a step ahead of your competition.  Go where the adjusters are.  Be there earlier, leave last.”

 

If she could pick a phrase that would work for anyone it would be :

preparedness meets opportunity.”  That was her key to success and it can be yours too.

Best Success,

Peter Crosa

ith over 400 pages, there is nothing like this comprehensive insurance claims marketing manual. It Includes actual Marketing Game Plans created for contractors by Peter Crosa.

With over 400 pages, there is nothing like this comprehensive insurance claims marketing manual. It Includes actual Marketing Game Plans created for contractors by Peter Crosa.

 


P.S. You can have me come speak to your conference or corporate meetings.  Tell your organizers to call (800) 927-7644

WANT AN EXCLUSIVE AUDIENCE WITH ADJUSTERS & AGENTS?

 

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email: peter@peterjcrosa.com

ith over 400 pages, there is nothing like this comprehensive insurance claims marketing manual. It Includes actual Marketing Game Plans created for contractors by Peter Crosa.

With over 400 pages, there is nothing like this comprehensive insurance claims marketing manual. It Includes actual Marketing Game Plans created for contractors by Peter Crosa.

 

call me 800.927.7644

Peter Crosa

“That adjuster gave us over a million dollars in business last year…”

…she said to me.

I am a “student of marketing” to insurance adjusters.  I observe vendor’s sales and marketing methods to determine what works, and why; and what doesn’t work, and why not.  One thing I’ve come to learn is that just one adjuster can be responsible for a bump in annual revenue of several hundred thousand or even a million dollars.

The person who told me that is a fellow “student of marketing” and a graduate of my seminar “Soft Selling Hardened Claims Adjusters.” I respect her opinion and admire her skill in finding and building relationships.

One of the greatest challenges to every sales and marketing person is: which adjuster?  Who is the “just one” adjuster that can make that kind of difference in my success?

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The industry standard, everything you’ve ever wanted to know about marketing to adjusters!